Pepsi is not an official sponsor of the 2022 FIFA World Cup — that position belongs to eternal rival Coca-Cola. But a smart way to save money while cashing in on the global phenomenon is by associating with the event in more creative ways — like by getting Lionel Messi, Paul Pogba, Ronaldinho, Fabrizio Romano, RECEBA!!! and Kaljit Atwal to sell your products in a place that vaguely looks like Qatar but isn't.
This past summer, Pepsi filmed its "Thirsty for More" campaign with all these stars in Morocco's Marrakech. With the World Cup just about a month away, this Nutmeg Royale spot (featuring Fatboy Slim's "Rockafeller Skank") has already been launched throughout Africa, the Middle East, South Asia, Latin America and now the United States and Canada.
Introducing here Nutmeg Royale, reserved for those thirsty for the thrills of the game! #ThirstyForMore…yes, there’s a huge here we go pic.twitter.com/edGet3ulSj
— Fabrizio Romano (@FabrizioRomano) October 13, 2022