One of the most hyped drops of 2023 was undoubtedly the release of the PUMA King Ultimate, the latest edition of the boot preferred by Pelé, Diego Maradona and Johan Cruyff since its inception 55 years ago.
The King has always been synonymous with comfort, control and class, and while much has changed in the boot's lineage, those tenets remain the building blocks of the PUMA King Ultimate.
He's been wearing them on the pitch for over a week now, but the new Lionel Messi cleats 2023 have finally dropped with adidas giving the World Cup winner his latest signatures — the X Speedportal Messi.1 "L10NEL M35SI" boots.
Who says you can't embrace the age of 35, when 40 is suddenly on the horizon and there's no turning back? Not Messi. He's giving us a bit of playfulness in "Solar Orange/Silver Metallic/Core Black." Adidas is probably supposed to be marketing at teens and 20-somethings, but they said screw it, let's do something for everyone in their mid-30s.
The noise is unrelenting. From the moment we wake until our day's complete, we're exposed to around 4,000 to 10,000 ads that enter our consciousness and demand consideration. The market around the game of soccer is no different, where footwear brands promise innovations that can make you stronger, faster and more powerful than you'd ever imagined — only to declare them obsolete just months later as the newest product is rolled out. We get swept away by technological "advances" and spend hundreds of dollars wrapping our feet in unforgiving synthetic plastic.
Beginning with opening weekend on Saturday, Feb. 25, the 2023 MLS season is suddenly just days away as preseason draws to a close. We've already had key offseason events like the SuperDraft and Seattle's Club World Cup odyssey, but what truly gets the blood flowing is the annual reveal of the latest 2023 MLS jerseys.
As is tradition, every club retains the kit it debuted in 2022 but the 2021 releases are replaced, so each team either gets a new home or away shirt in 2023. Here's everything we know so far about the new threads.
When an anniversary kit is done right, there's always something stunning about the perfect balance of football heritage with modern technology. We've started 2023 with two perfect examples of this theory.
On Monday, Feb. 13, FC Köln celebrated their 75th anniversary after being founded back in 1948. To commemorate the occasion, the Billy Goats got a special edition shirt by Hummel that they wore on Sunday during a 3-0 Bundesliga victory over Eintracht Frankfurt.
Adidas has unveiled its ball to be used at this year’s Women’s World Cup, and my goodness, it's a winner. Based on the template from last year’s Al Rihla, this year’s edition is called OCEAUNZ and is technically identical to its predecessor.
‘OCEAUNZ’ has been unveiled as the Official Match Ball for the 2023 FIFA Women’s World Cup ⚽️
What do you think of the design? pic.twitter.com/rFCJPzsndL
Please don't shoot the messenger. After not getting the feedback they were looking for from the USMNT kit that drew its inspiration from basketball, American football and hockey before revealing itself as Frankenstein's monster, Nike and U.S. Soccer are back at it again with a jersey for the USWNT ahead of this summer's World Cup.
It's increasingly common to see soccer players with a female lip print tattoo on their neck. Yeah, it isn't good. But now there's something even worse than that: Here's the new kissy-kissy Napoli jersey for Valentine's Day.
Geeze, what an awful piece of fabric.
Although adidas won the sportswear World Cup with Argentina and Lionel Messi lifting the trophy, the company isn't taking any time off. On Monday, adidas launched the first strike of the 2023 boot war by dropping the Predator Precision Archive.
Throwing it back to the iconic Precision cleats of 2000, the latest releases have an all-new color way (white, black and "Team Shock Pink") and the classic fold-over tongue secured with Velcro. The Three Stripes are looking classy.
Liga MX Clausura 2023 starts in less than a month and some teams are already presenting their jerseys for the tournament. Among those clubs are the current champion Pachuca, as well as Atlas, León, Querétaro, Santos Laguna and Xolos.
All six are sponsored by the Mexican company Charly Futbol which decided to present a unified collection inspired by the traditional nahual and tonas figures created by Oaxacan artisans from the well-known Jacobo and María Ángeles workshop.