Premier League club Norwich City on Thursday ended their partnership with kit sponsor BK8 following supporters' criticism of the Asian betting company's provocative marketing material online.
Norwich, who won the second-tier Championship last season to qualify for the top flight, had announced BK8 as their new shirt sponsor on Monday for the 2021-22 season.
When Wes Hoolahan was released by West Bromwich Albion at the end of the 2018-19 campaign, it appeared his career was as good as finished.
The Irish international had played just 114 minutes in the Championship for the Baggies that year, and did not make a single appearance in the final three months of the season.
While the Premier League is ascribed to be the most talented league in the world, the EFL Championship might be as difficult, if not more so, than the English top flight.
In terms of talent, the Championship is just a small step below the Premier League and there is little disparity between the top and bottom of the table. 23rd place Birmingham has beaten second place Brentford and fifth place Reading this season, while Derby County beat Norwich then went winless for two months and dropped to the bottom of the table.