Off the Pitch

Pepsi is not an official sponsor of the 2022 FIFA World Cup — that position belongs to eternal rival Coca-Cola. But a smart way to save money while cashing in on the global phenomenon is by associating with the event in more creative ways — like by getting Lionel Messi, Paul Pogba, Ronaldinho, Fabrizio Romano, RECEBA!!! and Kaljit Atwal to sell your products in a place that vaguely looks like Qatar but isn't.