In A Post-Pandemic World, The Smart Money Is On Women’s Sports
Elite women’s sports are predicted to generate $1 billion in revenue in 2021.
With just a fraction of the investment dollars and comparatively paltry marketing and promotional budgets compared to those allocated to men’s sports, this is conceivably a conservative estimate. As sport emerges from the challenges imposed by COVID-19, women’s sports are becoming a lucrative business opportunity. Don’t believe us? You’re not alone.