Inter Miami gets over FIVE MILLION new followers on Instagram after Lionel Messi announcement
If you are not a soccer fan and you are trying to figure out how big this Lionel Messi to Inter Miami thing is, here is some impressive piece of data: The club's Instagram number of followers has gone from 900,000 people on Wednesday morning – when the first reports of the deal started to appear online – to over six million on Thursday afternoon.
That's more than FIVE MILLION new fans in about 30 hours.
We took a screenshot at 1:46 p.m. ET, about an hour before Messi confirmed the news and the count was 1.6M. On Thursday, 5:54 p.m. ET, the number was already at 6M.