New Bundesliga Domestic TV Deal Less Lucrative Than Previous Package
The Bundesliga should earn some $4.95 billion from domestic broadcast rights for the four years from 2021-22 onwards, the German Football League said on Monday, with Sky awarded the prime package of all Saturday games.
The deals announced on Monday are slightly less lucrative than the existing four-year deal that ends next season. Worth $5.18 billion, that was an 85% jump from the previous agreement.