Adidas Teases New Manchester United Kit On Vine
Last year, Manchester United and Adidas made waves when they announced a world-record kit deal, valued at a reported $1.3 billion over 10 years – $128 million per year to be precise. This came after a 13-year stretch with Nike as Manchester United's kit sponsor. That deal was worth an estimated $40 million per year, pittance compared to the new 10-year contract with Adidas.
So, what does $128 million per year buy Adidas in terms of brand visibility?