LaLiga joins the growing list of rebrands gone horribly wrong
The old LaLiga logo wasn't perfect. It was guilty of what I consider a cardinal sin: containing that damn generic soccer ball that's way too heavy-handed in getting its point across.
But LaLiga had established a powerful brand identity with its iconic color wheel over the past 30 years, and when news broke of an all-new LaLiga logo for the 2023-24 season, the initial thought was concerning how the league would reimagine and update the famous design while retaining some sense of history.