The Inside Story Of The Biggest Campaign In World Cup History
We all love new technology and want to know when flying cars and robot servants will arrive like in the Jetsons. But it’s easy to overlook the incremental changes in technology happening right in front of us, right now. The recent Budweiser World Cup campaign gave soccer fans a glimpse into a future where the packaging of everyday objects — beer in this case — could revolutionize how we interact with brands, the world around us and each other.