Why Is The World Cup Every 4 Years? A Look At The History.
The most anticipated sporting event in the world brings people together from every background, race, culture and origin. The World Cup's power has been known to stop civil war by giving hope to entire nations. So why is the World Cup every 4 years? After all, it is the most-watched sporting event in the world and you would think teams, players and advertisers alike would love this kind of visibility year in, year out.