Tired Of USWNT Gear Never Available In Stores, Players Decide To Sell Their Own Merch
It seems to happen every time the U.S. women’s national team plays in a major tournament. Fans flock to stores online and in person seeking USWNT merch. Almost without fail, Nike, the U.S. Soccer Federation and other outlets quickly run out of stock, never learning from past mistakes to properly prepare for spikes in demand.
No more.
The USWNT Players Association launched its own line of USWNT merch on Thursday, taking full advantage of bargaining for their name, image and likeness rights in 2017.