The latest ad campaign from adidas comes close to greatness. It’s all centered around the release of the Predator 20 Mutator boots, which feature the striking implementation of DEMONSKIN technology. The breakthrough tech is immediately noticeable in the form of 406 spikes on the upper which work together as a textured layer to enhance grip on the ball and maximize control.
406 spikes, 100% unfair.
Introducing the all new #Predator 20+ with DEMONSKIN technology, exclusively available now: https://t.co/OwxSnc4h7r pic.twitter.com/ZjvFVzCOcX— adidas Football (@adidasfootball) January 21, 2020
With that as the sales pitch, it’s no wonder that adidas has labelled the boots “100% unfair.”
You know what else would be totally unfair? If you could — in what’s a totally relatable, weekly experience for many — call on the likes of Kaká, The F2 Freestylers or Eniola Aluko as a last-second replacement when your team is missing people.
Has a team-mate let you down? Whatsapp PRED to 07444 081 752 now and we'll send you one of London's best ballers in their place.
Seems unfair? Rent-a-Pred is unfair. 100% Unfair. pic.twitter.com/vuYRsgSRs4— adidas UK (@adidasUK) February 4, 2020
Kaká recently showed up in Hackney, East London, to fill in during a six-a-side amateur match. The 2007 Ballon d’Or winner scored a great goal…
You called the @adidasuk rent-a-Pred hotline for a player, I answered. Thank you London , it was a pleasure! The #Predator is definitely % unfair! pic.twitter.com/Iq4L9NQjcm
— Kaka (@KAKA) February 8, 2020
But more importantly, he got megged.
IMAGINE being able to say that you’ve nutmegged Kaka pic.twitter.com/CGij9K90EI
— Goal (@goal) February 10, 2020
There’s something awesome about watching legends of the game mix it up with amateurs. Here’s a classic video of Zinedine Zidane playing five-a-side.
And here’s one of Diego Maradona doing the same.