Kery Ruiz


Soccer made money from ticket entrances in the past. But now we've added TV and a splash of marketing to it. We have turned soccer into Walt Disney. Nowadays, the stadiums have become theme parks and the players are fictional characters larger than life.

There is a special magic about the game. It's this thing that can turn a sick kid from Rosario into a hero people look up to, or the poor boy from Madeira into a fable that teaches, with enough hard work, you can be the best in what you do.

Football is life and, with The18, I can explore this amazing stories, whether they are funny or inspirational, because here is where soccer lives and where you can find it in all its many shapes.