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Milwaukee Professional Soccer Twitter kit contest is a chaotic masterpiece

Should it be Cream or White? Stripes or hoops? Clean and classy or bold and brash? As the city of Milwaukee prepares to welcome its new USL Championship franchise, the club hopes to gain some inspiration from fans so the players look good when they hit the field in 2025. 

For a budding soccer team with no official name, badge, history, or colors, a kit design contest should be pointless, but when given a prompt on June 28, many fans on Twitter took the time to create jerseys that they felt best represented their city. 

Some are great; instant classics that wouldn’t look out of place in the Premier League or at Milwaukee’s famous Summerfest music festival. Perfect for holding a beer in one hand and a bratwurst in the other. 

Others, to put it delicately, would look best resting at the bottom of Lake Michigan. 

The kits with the most likes on Twitter after July 4 will receive prizes, including a hat, a scarf, and an MKE Pro Soccer Biñho Board. 

In addition to the kit contest, the club is holding a fan vote to help choose the team’s name. After a lengthy process involving public voting on fan-submitted names, the club is down to 16 potential candidates. These will be narrowed down to 10 after voting ends on July 8.

Could we see some of these kits on the field in two years? Probably not, but there's a good chance the final results will take inspiration from some of the submissions. Spelling MKE with the sailing flag alphabet and wrapping the design around the sleeve cuffs? Genius. Integrating cream and blue into the designs? Stunning. 

The team’s future jersey designers will have the easiest job on the planet as they draw inspiration from all the submissions and hopefully create a final product as unique as the city that will wear it with pride in two short years. 

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