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Lionel Messi and his Barcelona teammates, including Gerard Pique and Ivan Rakitic, took a moment to read tweets about themselves in an ad campaign for the new 2017 Audi Q2. Fortunately for the Barca players, this was nothing like Jimmy Kimmel’s “Celebrities Read Mean Tweets” segment.

The players read tweets containing strange tags that ultimately praised them as footballers and individuals. The highlight of the two-minute video is watching Messi awkwardly praise himself.

“Our country is in serious trouble. We’re having people coming in through the border that are not people that we want,” says Donald Trump in an audio clip from the Republican presidential candidate that’s being used to promote this summer’s Copa America Centenario.

The images and text that go with the audio make the speech, for the first time, seem reasonable. Marcos Rojo, Pablo Zabaleta, Lionel Messi and Javier Mascherano are seen disembarking from a plane, presumably landing on American soil for this summer’s tournament. The United States is indeed in serious trouble. 

Mesut Ozil has been a revelation for Arsenal this season, notching 16 assists and dazzling spectators with his audacious vision and technique. So, how does one of the Premier League’s greatest talents improve his game? By eliminating the one thing that’s holding him back: his boot's laces. On Saturday, Ozil will become the first Premier League footballer to wear laceless boots when he debuts the Adidas ACE 16+ Purecontrol cleats.

We all know that Arsenal’s Mesut Ozil can stick the ball to his feet like it’s a bulbous piece of Juicy Fruit, but Adidas’ new skills video may have taken that simile a little too literally. 

The future is here. The new Amazon Drone commercial that the online retailer just dropped – like Donald Trump returning from space on a Jeff Bezos-fueled rocket – proves it.

Cristiano Ronaldo versus Lionel Messi. It seems like the soccer world has debated these two for a millennia. It’s no surprise, to be sure, with the two playing for storied and rival clubs in Real Madrid and Barcelona, respectively. However, the rivalry also extends toward sports marketing – and the heavyweights in soccer, Nike and adidas.

Last week, EA Sports released its new "Play Beautiful" commercial for FIFA 16 and, boy, is it a star-studded affair.

We could try to do justice to the ridiculousness of it by describing the celebrity players featured – Lionel Messi, Sergio Aguero, Alex Morgan, Kobe Bryant to name a few – and stream-of-conscious flow of the action. But, instead, we'll just let you watch and bask in the awesome over-the-top-ness of it all.

The eyes of the nation have been on soccer for the past week, and deservedly so.

Last Sunday’s final between the United States Women’s National Team and Japan smashed all previous ratings records for soccer in the United States, never mind the fact that it was a broadcast of women’s soccer.