Remember Shox? Neymar Is Helping Nike Bring Them Back, And We Have No Complaints
With the turn of the new millennium, the release of Nike Shox heralded the arrival of the future. The columns supporting the shoe’s heel promised to absorb impact while alternatively springing back, giving the athlete that extra little bit of pop and power.
The validity of the technology was swiftly proven by Vince Carter at the 2000 Olympic Games after he threw down the greatest jam of all-time (“the Dunk of Death”) over 7-2 France center Frédéric Weis while wearing the shoes.