When UNOZERO launched in 2019, founder and director Sam Garzon was largely testing the waters around his own need for a soccer-centric brand that celebrated classic beauty and quality without sacrificing modern design techniques.
His own personal search for cleats usually ended with some sort of compromise, whether it was a neon green color-way or a technological gimmick that'd surely become obsolete in a few months time, and enough friends and teammates commiserated to convince Sam there was room for a brand that prioritized comfort, fit and quality over slick marketing.
The result has been one of the most well-received and well-reviewed cleat launches of the last few years, and The18 is proud to offer an exclusive 18% discount — using discount code 'The18' at checkout – on UNOZERO's range of premium footwear.
What makes UNOZERO so unique is the brand's unwavering approach to those core values. UNOZERO launched with the Black Modelo 1.0 in 2019 and that's still the company's flagship boot — it hasn't changed to the Cascade Green/Orange Nova Hyper Modelo Ultra XYZ 3.5, and why would it? It's delivered on the promises of unmatched comfort, fit and quality while growing on the strength of customer feedback, so why fix what isn't broken?
Of course the process behind the Modelo 1.0 is a lesson in artistry. The boot is handmade in Italy with a premium full K-leather upper that delivers a custom-like fit of lasting durability, but UNOZERO understands that rather than trying to sell consumers on its novel production background, it all boils down to actually fulfilling the promises of uncompromising performance.
"It's about having a quality product that's made in Italy in small batches, but at the end of the day, we have a pair of boots that do not get in the way and allow you to play at your true peak level with no gimmicks or compromises," Sam says. "You're getting a high quality product that's going to let you do your job without getting in the way, which is what happens a lot these days with other brands."
UNOZERO has also amassed a loyal following in just three years by being a soccer brand that belongs to its players. Everyone who's bought into the company's core values has helped drive the evolution of UNOZERO to this point, and that grassroots momentum is only going to increase in the coming months with the release of new products that've been driven by feedback from ambassadors and customers.
Shop the range of UNOZERO products now and use discount code "The18" for 18% off.
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